The Application of Dynamic Simulation for Determining Competitive Sales Strategies of Cassava Chips Using iThink

Muhammad  Falleryan; Axel Juanito; Dimas Nurcahya; Eneng Tita Tosida; Kotim Subandi; Victor Ilyas Sugara

doi:10.47194/ijgor.v6i2.377

Authors

Muhammad Falleryan
muhammadfalleryan@gmail.com
Axel Juanito
Dimas Nurcahya
Eneng Tita Tosida
Kotim Subandi
Victor Ilyas Sugara

Keywords:

Dynamic simulation, sales strategy, cassava chips, iThink, CLD model

Abstract

This study aims to determine sales strategies for cassava chips through a dynamic simulation approach using iThink software. The simulation is used to model the factors influencing sales performance, such as fluctuations in raw material prices, operational costs, and market demand patterns. By employing a CLD (Causal Loop Diagram) model and dynamic simulation, this research evaluates various strategies, including product diversification, digital promotion, and distribution efficiency. The simulation results indicate that implementing strategies such as flavor variant diversification and increased promotion through social media can significantly improve sales and profits. Validation was carried out through sensitivity testing on cost and sales parameter changes, demonstrating that dynamic simulation can be an effective tool to support data-driven strategic decision-making

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